How To Use Instagram To
Grow Your Business
Instagram first made an appearance in 2010, what started as a simple photo-sharing social media platform quickly became one of the world’s favorite apps, coming in at number four on Apple’s most popular applications of 2016, beating Facebook and YouTube. With that said, it makes sense to put Instagram to good use and tap into an audience you didn’t know was there? The social media app has over 600 million monthly users, so it’s worth your while getting in on the action.
How Will Instagram Help me Grow my Business?
First things first, find your tribe. Nobody knows your business better than you do, so why not shout about it wherever you can?
Using Instagram to grow your business begins with interacting with two different groups of people.
1. Your target market
2. Other businesses and influencers in your niche.
We’re not talking about spamming other users with follows and likes until they feel pressurized into following you back because that does not work.
Begin by building up organic and meaningful relationships with those two core groups.
Follow thought-leaders in your industry and people who have bought or used products or services similar to those you offer, interact with them and show them the human behind the brand. Don’t forget to comment on photos and respond to others who make the effort to strike up a conversation on yours! More genuine interaction on your feed gives you an advantage over the sometimes stifling algorithm.
Begin by building up organic and meaningful relationships with those two core groups. Follow thought-leaders in your industry and people who have bought or used products or services similar to those you offer, interact with them and show them the human behind the brand.
Don’t forget to comment on photos and respond to others who make the effort to strike up a conversation on yours! More genuine interaction on your feed gives you an advantage over the sometimes stifling algorithm.
If you’ve dabbled in Instagram before now, you may have had mixed results and decided that this isn’t the social platform for you. The app is being updated all the time, and some of the most dramatic changes have only come into effect in the last year.
Your feed now operates in the same way Facebook does, showing images it thinks you want to see. Instagram's algorithm gets an idea of what you like by your level of interaction with a particular users photos. So it’s important to give your followers value every single time.
Think about the kind of posts that would capture your attention and use strong calls-to-action in your bio, your caption and even on some of your pictures. Sharing is caring; if you focus on genuine interaction, you’re more likely to see results.
Using #hashtags is one sure fire way to reach your target audience. There are tons of resources online to help you find hashtags relevant to your niche, and it’s important to constantly change them up, or you could be penalized. Of course, some are bigger than others but it is always a better idea to use tags which aren’t used quite as often. For example, something like #OOTD will be saturated with posts, so your photo will have a very short amount of time in the limelight. Find those with between 20,000 and 40,000 uses and you’ll be good to go!
How can Instagram Videos Grow my Business?
Humans are naturally visual creatures: we often take inspiration from things we see, rather than things we read or hear.
50% of all marketing professionals say that using video for your business yields the greatest ROI, and with good reason. Technology has become more advanced and your audience has become accustomed to receiving information even faster. Why skim read when you can take in all you need to in a 60-second aesthetically-pleasing video clip?
Using short- form video for business marketing can be rewarding, informative and practical, but how do you get it right each time? If you offer products, put them to the test and show your customers how it will directly benefit their lives. Maybe you’re in real estate and want a new way to showcase your homes to the masses.
Hiring an expert videographer to film short clips for use on your Instagram page will give you stellar marketing material that will capture the attention of people you wouldn’t necessarily reach elsewhere. If a picture is worth a thousand words, imagine the value of a video.
As mentioned toward the beginning, building trust in your brand is paramount to the success of your business.
Use Instagram video to do that. Rather than focusing on your products or services, Instagram is a great place to capture and showcase your company culture. Who are the brains behind the beauty? and it’ll instantaneously build a lasting, more genuine relationship with your customers.
Instagram is a great social media platform that is set to grow even more in the coming years. Now, more than ever is the perfect time to start working on adding videos to your Insta strategy and maximize the potential your business has. What are you waiting for?
If you’re planning to up your Instagram game this year, get in touch with me to see how I can help you create eye-catching, standout video content for your business now!
ABOUT THE AUTHOR
Based in New Jersey, Tamara Stampone is a freelance video editor with a creative mind who's passionate about producing visually appealing and distinctive, high-quality video for small to mid-size brands.