Are you struggling with meeting your client’s expectations when editing videos? If so, you’re not alone. As video editors, we are constantly working to balance our client’s desires with good video production and storytelling. In this article, we will explore three tips that will help you navigate these challenges and produce outstanding videos that meet your client’s needs.
Tip One: Put the Audience First
It’s important to remember that the video you’re editing isn’t just for your client; it’s also for their audience. When starting a new project, take the time to understand what the audience wants to see and what your client hopes to achieve. By knowing this information, you can create a video that not only meets your client’s expectations but also resonates with their target audience.
For example, imagine you are editing a video for a non-profit organization. Your client’s goal is to show the impact of their work in the community, but the video is intended for the board of directors. In this case, it’s essential to create a video that not only showcases the organization’s impact but also persuades the board to continue supporting their efforts.
Tip Two: Understand Your Client’s Vision
Every producer has a specific vision for their video, whether it’s a certain shot or a specific style element. The key to meeting your client’s expectations is to understand what they want and deliver it to them. Before starting a project, ask lots of questions to get a clear understanding of what your client is looking for.
Ask about music, color, emotions, reactions, and style. Each of these elements plays a critical role in the finished product. The more you know about your client’s vision, the easier it will be to deliver a video that meets their expectations.
Tip Three: Handling Difficult Clients
Sometimes, you may encounter clients who have a less-than-ideal idea for their video. They may want to include endless talking heads, bad shots, or poor music selections. In these situations, it’s important to be tactful and handle the situation professionally.
You never want to insult your client or flat-out tell them that their idea is terrible. Instead, focus on the audience’s needs and what will make the video successful. You can say something like, “We can do it your way, but here’s what the risks are if we go down that path.” Ultimately, you want to leverage your expertise and guide your client towards making better choices.
If your client is particularly stubborn, you may have to do the work as requested and move on. However, it’s important to maintain a cordial relationship and remain professional throughout the process.
Editing videos is a challenging process that requires you to balance your client’s expectations with the audience’s needs. By following these three tips, you can create videos that are not only aesthetically pleasing but also successful in achieving your client’s goals. Remember, your client is paying for your expertise, so use it to guide them towards making the best possible video.