Brand Video is Contagious

February 28, 2022

Ever since the first video tape recorder captured live images from TV cameras in 1951, video has been a powerful and important medium until present day. Videos have the ability to inspire us, make us laugh, persuade our purchasing decisions, educate our minds and transform our lives in ways that other media cannot. It’s safe to say that video is contagious.

We all spend far too much time scrolling through endless messages but have you ever scrolled so much and realized that everyone is posting the same thing?

Now imagine you are a brand or business and you spend so much time, energy and money to make a video.

And yeah, maybe your post gets 40,000 “views” but you hardly have any sales and you’re on the verge of giving up your dream because you don’t know what else to do.

First off, breathe!

Secondly, you are not alone.

It’s truly difficult these days but it’s not impossible. Remember, “Rome wasn’t built in a day”.

Thirdly, STOP doing what everyone else is doing!

That’s the problem. If you replicate other people’s ideas and message to be your marketing video message, guess what?

You are most likely not going to get anywhere.

And the answer is as simple as – Every business or brand is different. There is something unique about your business, you have to figure it out and hone in on that uniqueness to market your business and stand out from the competition.

A brand video is a great way to build awareness, entertain, educate, or inspire an audience toward taking an action. Interested in learning more about a brand video for your business? View more here